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Coffee is a natural and organic caffeine beverage, brewed by adding coffee beans (green beans, soluble or roast & ground) with either cold or hot water in a coffee maker. Common sources of coffee are Arabica and Robusta. It can be consumed as a readily made beverage from coffee houses & shops or by brewing coffee beans at home. There are different types of coffee products available in the market which varies according to nutrients content, caffeine amount, look and taste.
Major coffee product types are: Single Serve, Soluble and Roast & Ground Coffee. Value chain of coffee involves four key phases including cultivation, processing, roasting and consumption. Coffee is rich in caffeine content and as compared to other caffeine beverages it provides various health & personal care benefits to consumers.
Asia Pacific has emerged as a major revenue contributor to the global coffee market, supported by increased out of home coffee consuming population and increased revenue generated by supply of coffee products via online medium & shipments by various Asia Pacific coffee producing countries including India, Malaysia, Vietnam & Philippines.
The global coffee market is expected to grow with Growing out of Home Coffee Consuming Population, Rising Urban Population, Increasing E-Commerce Retail Sales and Rising Disposable Income. Key trends of this market includes increasing penetration of premium coffee shops, rising preference of gourmet coffee in America and increasing demand of green coffee in emerging countries. However, there are some factors which can hinder growth of the market including weather uncertainties, retail consolidations and stringent regulations.
