Skip the travel agencies. Reserving hotels online on your own is the key to saving yourself some hard earned cash. After all there are many reliable online travel agencies today to choose from. But which one truly offers the best hotel rates? That’s what we’re going to discover today.

When it comes to choosing which companies to use to book hotels online you should find a company that specializes in the hotel market for the country you are planning to visit. It is really that simple. Normally we would book our hotels using the services of the biggest and most well known Internet travel agencies such as Travelocity or Priceline. But these companies dabble with plane tickets and car rentals, plus they are based in the United States and without a doubt get you best hotel rates in Florida, but not Shanghai or Egypt.

Here are some localized reliable hotel reservation agencies you should check out:

• Europe, Middle East and Africa: From France to South Africa, one of the biggest and most well known and trusted hotel reservation agency for these regions is Booking.com. They have multiple offices throughout Europe and have excellent hotel connections with regions around the continent.
• Asia: The undisputed champion hotel agency in the Asian market is Agoda. Though if you need a hotel specifically in Japan I recommend Rakuten Travel.
• North America and South America: There are many agencies based in the United States which also provides discounted room rates in Canada and south of the Texas border. But one particular company that outshines the rest is CheapOstay.

The main reason why local based hotel reservation agencies are able to get the best deals is because they have a much better understanding about the region they represent and have a closer partnership with the hotels they are partnered with. They are the masters of marketing and have a better presence on the Internet and therefore able to reach more prospective guests. Hotels realize that these agencies have a greater potential of getting their properties known.

Even though you may not have heard of any of these companies before they are certainly well known throughout the regions they are based in. Booking a hotel online is simple and easy these days. Remember to think local and book local. It’s one of the best ways of landing yourself the best hotel deals.