Pure Roast Coffee hails Chinese shop launch

The first in a planned network of high-end coffee shops in China involving Pure Roast Coffee in Lisburn has just opened in a shopping mall in Shanghai.

A second shop is scheduled to open its doors in Hangzhou within the next few months.

The Pure Coffee branded coffee shops are the outcome of a business partnership between Pure Roast Coffee and Beijing-based China Resources, a Fortune 500 company and state-owned enterprise that has about 5,000 stores throughout China and Hong Kong.

The business relationship has recently been extended by the Chinese company taking an equity holding in Pure Roast coffee and the formation of an equity joint venture to develop the coffee business across China.

Established by Martin Symington, the managing director, Pure Roast Coffee has flourished in partnership with some of the UK’s largest coffee operators and online retailers.

Present at the official opening of the first Pure Roast Coffee cafe in Shanghai were William Wong of the 87-year-old China trading business, and Symington.
Pure Roast Coffee employs ten people in Lisburn and a further ten at an associated company in England.

“The new coffee shop in the store is a hugely impressive and an immensely exciting development for us,” said Symington. “It’s

a tremendous showcase of our premium coffee in China, now the world’s most dynamic marketplace, a market with a rapidly developing ‘coffee culture’.”

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