If you are interested in adding interactive features to your website but lack the technology, you may want to consider migrating your website to Drupal, a highly customizable, open-source content management system (CMS).

Why Drupal? Drupal can be tailored and expanded to meet each organization’s specific needs. Its flexibility and scalability have made it the preferred framework for a vast number and variety of websites, including corporate sites, social networks, online communities, personal sites, and Intranets.

1. Features & Functionality – The available Drupal add-on modules and extensions make it possible to integrate numerous features and functions such as: Ecommerce, news feeds, event calendars, photo galleries, blogs, forums, social networking, SEO, and many more. Drupal can even be integrated with other software programs, such as a Customer Relationship Management (CRM) system.
2. Content Administration – Drupal’s web-based administrative features allow even non-technical users to easily publish, manage, and organize website information through a web browser. To maintain content integrity, user roles and permissions can be defined to control the access and capabilities of different user types.
3. Design & Structural Flexibility – With Drupal, the design and structural possibilities are nearly limitless. You can easily find pre-packaged design themes, create custom themes, or migrate an existing website layout. Drupal also allows users to build a site structure to fit their unique needs with custom content types, hierarchy, taxonomy, display rules, and features.
4. Scalability – Drupal can be expanded and scaled to fit almost any need, from a small 20-page personal website to a high traffic, multi-function corporate site. Drupal can even support multiple affiliated websites or microsites with a single deployment.
5. Web Accessibility – This refers to the tools and techniques that make the Internet accessible to everyone, including those with disabilities. Following accessibility guidelines increases the usability of a site and also optimizes the way search engines view the site. There are a number of default Drupal themes and systems available that are designed to adhere specifically to web accessibility guidelines.

The shape of the Internet is constantly changing, and this evolution has weakened the value of traditional, static websites.  Staid content and design can reduce web traffic and lead to disinterested visitors. By migrating your website to a CMS like Drupal, you can adopt an “always beta” approach in which every web page is subject to change and refinement at any time.  This gives you the ability to consistently evaluate performance and better align your site with your goals and audience needs.