Cosmetics have been in high demand for long, but change in social norms due to advancement in technology and fashion trends has raised the demand and glamor of cosmetics use to considerable height. The use of cosmetics has gained popularity in all walks of life, and all age groups. Previously it was the younger generation only which had the use of everyday cosmetics as a central activity in their social life cycle.

The use of cosmetics has become such a necessity that not anyone can avoid its use anymore. The increase in social activities, functions, parties, dating, relationships, media appearances, and gatherings has multiplied the demand of cosmetics by many times. People have now choices of personal brands, according to likes, age, skin color, and profession.

The sudden rise of cosmetics popularity has led to more innovations and related industries are now putting more resources into research, social surveys, advertising, and mass production. Thus, a whole new cycle of economic boom has evolved. The talcum powders and face creams were once the only candidates to be considered into cosmetics category, but now a number of new items have made a huge list. To look beautiful is everyone’s desire. Varieties like shampoos, beauty soaps, deodorants, conditioners, skin cleansing creams, face lotions, body lotions, perfumes, nail polish, sun-screens, quick blushers, moisturizers, eye shades, lipsticks, lip gloss sticks, lip liner, eye pencils, eye liners, mascara, kohl liners, foundation, face powder, hair gel, glitter, and toners can be found on dressing table of any girl.

Manufacturers have introduced separate line of brands and products for hair, skin, face, skin problems, and beauty enhancement. The lavish and glamorous advertising has attracted the masses. With such a huge variety, one has to take extra care while selecting the right products for him or her. The requirements and needs of every individual are different. It depends on many factors including age, taste, personality suiting, skin nature, and dressing patterns.