Some SEO specialist have already noted that the number of backlinks their websites are being credited have increased significantly. The connection with the Caffeine Update and the amount of backlinks website owners are seeing may coincide.

Recently Google has rewritten their systems to provide faster and more efficient indexing. The end results, a cache that is more up to date. As a website owner you may have already noticed faster insertions of new pages into the Google index. You may also be noticing a faster index of your brand new url. The Caffeine System is based upon the want of real-time search results. It breaks apart the web into smaller sections, or hubs from which an entire network of internet content is connected. The Google Caffeine System is already in place and the index is changing fast. The change coincides with other recent changes including Google Places, the May-Day Update and the Bing Real-Time search.

Search Engines have grown in popularity for news, blogs and video. Without adjusting current off-page ranking factors, Google will be providing access to more real-time data. On-page factors for the Caffeine update point to targeted links to interior pages with original and targeted content. Authority of the website will decide how often Google crawls, indexes and updates the site. CNN and other authority news sites are already spidered more often because they publish original news stories, deliver fresh content, attract backlinks and traffic. The authority sites will be able to publish news stories and deliver this content to Google’s index faster.