Many SEO and web development companies think that the rankings in search engines are significant, and for that reason, it is necessary to do a proper SEO monitoring, but is this the main thing?

The issue is that some web rank very well in keywords high search volume and reach users, but do not get any benefit from it because the keywords used do not meet the user's intention, are not relevant for users entering On the web and therefore they go from there because they do not find what they were looking for, creating a bad user experience.

Search engine positioning for keywords can be substantial and the key to business and SEO, but only if keywords are intended to drive relevant traffic, provide conversions, and improve ROI.

Some brands or companies use certain keywords that you think are valuable, especially for its high search volume, but the important thing is to use keywords that interest customers (0 users) to reach the target audience and not to users Which have no interest in the page itself.

Reaching the top is not easy …
There may come a time when individual webs reach the top positions in Google and other search engines for keywords they deem relevant, but they are not successful, or sales are increasing. This demonstrates that reaching the top positions in search engines is not always the key to success unless you have chosen the key words to place to get better performance and get more benefits from it.

Many SEO professionals charge based on the keywords they are looking to position, and SEO tools that take into account the keywords placed as a relevant factor. But the truth is that not all keywords have the same importance at the level of tracking and this is a major effort that you do not need to do, especially in big business.

Relevancy is the key for Google
It is best to look at the keywords that get good conversions and are relevant to users, also paying attention to long tail keywords because although they do not give so many visits, they add to the others and also focus on users more specifically. You must follow the keywords that do carry visitors, relevant visits and not users who are going to end up going because the web does not interest them.

This can be done over time with an SEO tool because in analytics does not show as much information about the keywords that certain users go to, and doing an analysis of the visits of your web. It's also good to have your web in Google Webmaster Tools to make a better follow-up.

The question of whether keywords are needed on the page to position the response more will vary from the domain, since if the website is a high authority site with quality links and useful content you can rank well with keywords even if you do not include them in the page. And although it is sometimes not essential, and perhaps has less weight than before, we consider that the domain name is still a factor today that search engines take into account in the web positioning.

Long tail keywords matter …
When you do not have the exact words on your page, but relevant enough for a search term that is reached through the search results, we find the expansion of queries since search engines like Google can understand certain concepts as synonyms to get to them. Terms that you did not foresee initially could be interesting later if they give good result according to your business goals with the web to the position.

On the other hand, Google also takes into account contextual data to provide search results to users bearing in mind prior queries. This can also make it difficult to keep track of your keywords.

The tracking search engine positioning can be exciting for informational level, but high positions only care if the keywords provide business value level visits, traffic, and conversions.

Although high positions can help a general success, they are not a reliable measurement to test the success of a web. Therefore, the main factors to take into account are the increase of traffic and revenue along with other conversion indicators. What do you think about it?