Both Google and Apple have been striving to get most of the smartphone market share. And the race has been going on for more than 5 years. As far as direct sales are concerned, Apple devices run circles around Android devices. However, nowadays, things have changed and the sales of Android devices are going up. This is clearly due to the advantages offered by Android and the Android apps. Let's read more about it.

1. Open Ecosystem

Unlike Apple, you can choose to download apps from a source other than the Google Play Store. This is the liberty that you can't enjoy with an iOS phone or tablet. You can go to the website of an app developer and install any app from there. For instance, you can download and install apps from F-Droid, Getjar, Appstore and Amazon, just to name a few.

Of course, there is some risk involved when getting apps from third parties, but you are not bound to install apps from a single source. So, you have a choice here.

2. Cheaper apps

If you have a smartphone, you need apps to get the most out of your device. For iOS users, the apps may not be cheap. However, if you are on Android, you can choose from millions of free apps. So, you play nothing for them. Moreover, even if you want to get paid apps, they are dirt cheap. On the other hand, iOS apps cost a minimum of 69p. so, this is another advantage that you can enjoy if you go for this OS.

3. Customizable UI

From the day one, Google engineers and developers have been working together to make the US of Android as customizable as possible. As a result, you can see that the OS today has tons of widgets that can be easily customized. You can put them anywhere on the User Interface where you can get access to other things, such as media feeds, calendar and email, to name a few. So, this addition makes it easier for you to tune the UI based on your professional needs.

4. Flexible

If you are an app developer and you want to put your app on the iOS app store, you are required to submit your application. The company is very strict as far as getting software onto its platform.

On the other hand, Android is open and offers Software Developer Kit (SDK) that works across many platforms. So, it's easier for companies to develop apps and launch them on Android for users to download.

5. NFC Support

iOS is not NFC enabled despite the fact that there is a lot of potential for NFC. For instance, this feature can help with cashless payment systems like Google Wallet, which encourages use to be a cashless society. Moreover, NFC can be used to automate tasks.

So, if you love downloading an installing new apps for free, we suggest that you go for an Android phone because Android offers all the benefits mentioned above. Hope this helps.