Time to time, Google has been in news for launching new & exciting services. One such service offered by Google is; Froogle, which has eased the search of information about a wide range of products for online auction. Froogle has been made with an absolute focus on product search & online sale. It applies search technology of Google to hit upon information about various products, directing you to the list of shopping stores that sell the desired item.

Froogle engine offers various categories including Apparel & Accessories, Auto & Vehicles, Arts & Entertainment, Baby, Books, Music & Video, Food & Gourmet, Health & Personal Care, Computers, Electronics, Flowers, Home & Garden, Office, Sports & Outdoors, Toys & Games, etc. Search results display only one product per store, like AdWords ad in Google, in a thumbnail image of the product on the left side of web page with products name, price & description available on the right of thumbnail. Froogle highlights the products rather than the reviews or other related information about products. Its confined search technique has offered online customers to settle on products for their choice in minimum time.

How to Get listed

If you are a direct merchant and have an online store then you can get your products listed in Froogle by simply following two ways listed below to reach millions of potential customers online.

• First is, simply let the Google or Froogle crawler crawl your site & get the required information. This method is though found less effective.
• Second, the more popular & effective way is to submit a data feed directly to Froogle.

The second method is followed by creating an account with Froogle, where you need to submit the following details about you & your company by using the form available at http://services.google.com/froogle/merchant_email or simply by emailing the details at feeds-support@google.com; 1. Your contact information

2. Store Information

a. Name

b. URL

3. Product information

a. Numbers of products

b. Product Categories

4. Affiliate Information

The whole process from submitting the details & getting response to get listed in Froogle takes around 10-15 business days.

Froogle is Different

Unlike other online sale support search engines, Froogle doesn’t cost anything for price comparison of products of different stores. Moreover, it doesn’t accept any payment for products to show up first. Froogle service makes no commission on sales. Froogle can sort your search by relevance or by price. Search sorted by price can be ascending or descending. You can search any product within a price range, for example $10 – $20 only. Froogle allows you to get the things at lower prices by providing you “compare prices” option.

Google’s Help Center says, “Froogle’s search results will remain separate from Google Base. However, the Froogle Merchant Center is being replaced by the Google Base dashboard. Items submitted to Google Base which are appropriate for Froogle will be displayed both in Froogle and in Google Base search results.”